Saturday, December 12, 2009

Life Happens...

Change is inevitable - except from a vending machine.


- Robert C. Gallagher


My post on December 4th talked about my evolution as a blogger. But what it really looked at was the visual evolution of the design of my blog. Although I talked a little bit in there about how my tone has gotten more conversational, really my main focus was to show how I've tried out different blog templates (kind of how teenagers try on different personalities). I still don't think I'm done changing the way my blog looks, so don't be surprised if you check back in and it looks different again...


What about the main topic of my blog? When I first started, I envisioned I'd be writing mostly about women in technology because that's kind of a pet project of mine. Well, if you read my posts, I've tried to go back to that topic every so often, but somehow, I keep getting sidetracked. And isn't that kind of how life works? We start out down one road or one thought process and we find ourselves on some detour.


That's not to say that the detours aren't beneficial. Sometimes you discover new places (or new things about yourself) by taking a detour. In my last posting, I described stepping outside of my comfort zone to design a social media strategy for defero. When I started this blog in September, I never dreamed I'd be blogging about something like that! Or about the Z pattern in eye movements, for that matter. But even though I've wandered around a bit in terms of topics, you can still get a good sense of who I am by reading my posts.


When I first started writing my blog, I tended to write in a formal tone because that's what I was used to doing in my job. But I've tried to relax a bit, and now I try to write my postings as if I'm writing an e-mail to a friend, not posting thoughts to a blog for public consumption. I hope you've noticed and enjoyed the difference.


I've also gone back and forth with being worried about the length of my blog postings. At first, I tried to make sure I covered every point I wanted to make, but then my postings got a little long. So the next few postings got short - maybe even too short - as I tried to really cut back on what I wrote to keep the postings to a reasonable length. Now I've gotten to the point where I'm confident enough to write what I want to say and not worry so much about the length of the posting.


So where do I (and my blog) go from here? I hope to get back more to my topic of interest: trying to encourage girls to pursue careers in science and technology and discussing why women so frequently drop out of those careers. But like my title says, life happens, and who knows where the next detour will lead me? Or, as one of my favorite poems from The Lord of the Rings says:



The Road goes ever on and on

Down from the door where it began.

Now far ahead the Road has gone,

And I must follow, if I can,

Pursuing it with eager feet,

Until it joins some larger way

Where many paths and errands meet.

And whither then? I cannot say.


- J. R. R. Tolkien


Illustration copied without permission from www.coldal.org/quotes.html

Friday, December 11, 2009

Coloring Outside My Lines

Accessible design is good design.


- Steve Ballmer


I recently had an opportunity to expand my horizons in the area of design. I was asked to create a strategy for the launch of a social media company called defero. It's a startup communications company made up of individuals from "old media" who want to use their skills in the Web 2.0 world. My job was to create an all-encompassing social media strategy for them.


The first thing I did was decide how I was going to present my proposal to the management team at defero. I decided to use a blog for two reasons. First, it's a great way to show the defero team the power of blogs and how simple they are to create. Second, it gave me a central location in which to present my proposed deliverables: blog, website, wiki, podcasts, and videos. You can take a look at my blog by clicking here.



Once I had decided to create a blog, I then created the logo. I needed to create the logo first in order to establish the design theme for the social media deliverables. In looking at my logo, I believe that I am somewhat of a minimalist at heart. I went with something clean and simple - I chose a sans serif font because that's the preferred type of font for viewing online, and the arcs over the "o" are reminiscent of the RSS feed symbol and imply broadcasting or transmission of information.



After the logo, I next created my proposal blog. I created individual postings for each deliverable so that I could provide detailed information for each item: the blog, the website, the videos, the podcasts, and the wiki. I also created an introductory posting with links to the individual posts, and an overview posting with general strategy information.



In designing the deliverables, I maintained not only the color scheme of the logo (black/red) but also the minimalist, clean look. I felt that defero would beenfit from an uncluttered look so that clients could focus on the particular areas of social media in which defero excels. For example, here is an illustration of one page of the defero website.



I also created storyboards for defero's blog and wiki, and I provided topics for podcasts and videos. I am very excited to be presenting my proposal to defero and I look forward to working with them on this project.


So why did I use the title "Coloring Outside My Lines" for this posting? Because this has all been a new experience for me. My experience in the past has been mainly in product documentation. Sure, I've designed covers for documentation and helped with product packaging design, but I'd never created a logo before, or designed a website other than my own. It was a challenge, and I hope that my design proposal is well received. While it's intimidating to step outside of my comfort zone, it's also been an exciting learning experience for me, and I look forward to more of these types of opportunities in the future.

Monday, December 7, 2009

Collaboration - Help or Hindrance?


Snowflakes are one of nature's most fragile things, but just look what they can do when they stick together.


- Vesta M. Kelly



Are you an optimist like Vesta M. Kelly, or are you more of a pessimist like the people at despair.com? I suppose your point of view really depends on your experiences with collaboration. But let's face it, in this day and age, we really do have to learn to work together to get things done.



Have you ever heard of something called writeboard? It's a web-based application that lets you invite people to collaborate on a document with you. You give them a link and a password and they can all log in and work on the document. The nice thing is that writeboard saves all previous versions of the document, so you can go back to any previous iteration if you don't like some of the recent changes that were made. And each contributor can write a comment on what he or she added, so you can stay on top of the modifications. It's a really cool idea, and the designers have made it easy to use. That being said, however, I can't imagine writing documents of any length or working over an extended period of time - the versions and comments might get overwhelming.


I was recently invited to collaborate on a short document using writeboard. There was a very basic outline provided by the person initiating the collaboration, and our team was asked to fill in the outline. Writeboard made it easy to add information to the document, but even then, collaboration was a little tricky. For example, someone had previously added a bullet to a list, and I wasn't sure what that bullet meant. But I didn't know if I should delete it or leave it. I ended up leaving it there with a comment that I didn't know what they meant by it. That person didn't respond, so a later collaborator ended up deleting that bullet item. These are the kinds of problems you might encounter in small-scale collaboration.



If you're a professional communicator, you should check out co-ment. It's another web-based application, but this one is for text annotation, not text creation/revision. I think co-ment would be really useful for distributing a document to a selection of reviewers. That way you could have all of their comments in one place instead of spread out over several copies of your document. Co-ment would make it much easier to incorporate reviewer comments into your document.


So why collaborate on a document at all? As Tom Clancy said, "Collaboration on a book is the ultimate unnatural act." As a famous author, he had the luxury of working alone and on his own schedule. But for the rest of us communication professionals, we often find ourselves in a situation of having to collaborate at one level or another on documents.


Collaborating on documents can be tricky. People have different writing styles and different ideas of how information should be presented. So the first rule of collaboration has to be creating well-defined tasks for the individuals in the group. And in general it's much more effective to have each person responsible for a complete deliverable, not portions of a deliverable. In other words, it's awfully hard to get people to write sections of a a single chapter, but asking each person to submit a chapter in a book is actually done a lot. That way the person gets closure - they get to write the introduction, the body of the document, and the summary. The collaboration will come in making sure your chapter fits with everyone else's, and reviewing all the chapters to make sure the document makes sense overall.


Another benefit to having well-defined tasks is evaluation. The project leader, the manager, the professor - whoever has to evaluate the completed work has to know which parts were submitted by whom. Otherwise there's no accountability. Similarly, the team needs to know that everyone is carrying their own weight and no one is slacking off or taking credit for something they didn't do. The situation reminds me of a rookie quarterback who shall remain nameless: when his team wins, he takes a lot of the credit, but when they lose, it's the team's fault.


So why bother at all? Because collaboration can actually produce a much more complete document. Everyone has specialized knowledge these days, and by collaborating, you can make sure you cover all the bases. If one person overlooks or omits something, someone else on the team is likely to include that information or make it clearer or better.


Okay, so I've given my views on collaborating on documents. What about other types of collaboration, like sharing ideas in forums? To be honest, I see only positive results from that type of collaboration. Sharing knowledge and ideas is a great way to expand your horizons, to learn new things, to gain new insights... I have been involved in a lot of discussion forums about all kinds of communication topics, especially while a student at NJIT. I am amazed at how much I still don't know and how on top of things my classmates are. Reading their opinions makes me go back and reevaluate my own opinions on things. Forums are a really great way to share information.


What about chat rooms? I've had mixed experiences with that. One problem is that, because chat rooms are synchronous, I have to be available (and remember to go sit at the computer) at the scheduled time, and that is often a problem for me. And sometimes chat rooms can turn into social sessions instead of collaboration meetings. But when you have a chat moderator or someone who is tasked with keeping the group focused, a chat room can be really helpful, especially if there are things you don't understand, because you can keep asking more and more specific questions until you eventually drill down to your area of confusion.


The main downside to chat rooms is that if you get too many people involved, the meeting can become a mess of people "chatting" over each other. We used chat in my Corporate Communication course when my four-person advertising group had to meet, and it worked out really well. But when we invited the other group and ended up with eight people in the chat room, we got very little accomplished.


In my course on the Elements of Visual Design, we had some opportunities to work collaboratively with other students, but there were a few reasons I shied away from that. First, I wasn't exactly sure how the evaluation part of the collaborative effort would work out. For example, if I created a blog and the other person created a website, wouldn't the website be a lot more work? Would I therefore get a lower grade because my effort would be less? (Now that I'm almost done, though, I don't think that would have been the case - it's all a lot of work!) Also, I only really knew one other person in the class with whom I would consider collaborating, but she had already chosen to develop the same type of social media (blog) as I had chosen... And as a student, I was concerned not knowing my other classmates very well that there might be conflict either in aspects of design or timeliness of deliverables, and so I chose to go it on my own. I might still "collaborate" somewhat by providing links from my blog to another student's work, but that's collaboration on my terms, which isn't really collaboration at all, I guess...

Friday, December 4, 2009

My Evolution as a Blogger

All that is valuable in human society depends upon the opportunity for development accorded the individual.


- Albert Einstein


The other day, someone I work with was doing a search on the internet for the terms technical communication and social networking. As I sat in her office, she said, "Oh, here's something that sounds interesting. It's called A Woman In Technology!" I laughed and said, "That's my blog!"


I started this blog in September of this year, and I am very willing to admit that I had not really blogged before. Actually, I had created a blog for a class I took on Corporate Communication, but I wasn't really sure what I was supposed to be doing with it so my posts were kind of random and short.


This time, however, I've really started to enjoy blogging. In fact, I even got my husband to start a blog about his restoration of arcade-style video games - he calls it My Garage Arcade. But back to me and my evolution as a blogger.



As you can see in this illustration, my initial blog was pretty traditional and my tone tended to be more formal (limited use of contractions and so on). I was kind of torn about the width of the blog, however, because my posts were a little long and I (personally) hate having to scroll a lot. I therefore next tried a blog format with a wider post area.




I liked this template because it had the wider posting area. I also like the fact that the titles on the right side of the blog have bars that give that area a nice definition. I played around with the colors because I didn't like the background pure white as it looked too stark, so I went with a grey. I liked the fact that, with this format, more of my posting was visible on the screen at any given time, so my readers wouldn't have to scroll as much.




What I didn't like about the previous format was that my posting titles were really boring - they weren't eye catching at all. So I decided to try something different. I stayed with a template that had the wider posting area, but I found one that really highlighted my post titles - I felt that really made them stand out and gave them a nice delineation. The purple was just something I played around with because I wanted to try some fun colors to liven the blog up a bit.




Then I saw one of my classmates' blogs using a different template that I really liked. Although it has the narrower posting area, I really like the way the dark background made the text stand out. In fact, I like this template so much that, when my husband created his blog, I told him to use this template, although he's using the original colors while I played around with the colors for my blog. At this point, I also started to feel more comfortable with using a more relaxed, conversational tone.




Still, I didn't like the fact that the narrow posting area made my posts look so very long, so I went back to a template with a wider posting area. I tried to stay away from the stark white background by using grey again, but it just looked dull. I used it for a while, as you can see, but since then I've modified my blog to look the way it does now.


I'm still evolving as a blogger - I envision more changes to come - but this post shows you where I started and where I ended up three months later. Not bad for a first-time blogger, huh?